Our movement compels people & businesses to march towards a cleaner future, free from single-use plastics and food waste.
Be authentic, raw and unfiltered. Be unapologetic about the contents of your unique character. Claim your freedom to express whatever that is. Be 100% fake free and stay kind.
Protect your planet and demand to share it with people courageous enough to be themselves.
I’m Not Plastic
Join a real revolution.
#IMNOTPLASTIC people are radical about living authentic unfiltered lives and protecting nature.
We fight for a 100% fake-free society rid of pretence, single-use plastics, food waste and bursting toxic landfills.
Projects & partners
Mpumelelo Buthelezi and Gugulethu tell the remarkable story of waste pickers residing in Soweto through the art of photography and fashion.
In partnership with Food 2050, we brought onsite composting to the renowned Blos Café in Pretoria, reducing their waste bill and carbon footprint.
Boardwalk Meander Estate
An awareness campaign ran in collaboration with Boardwalk Meander residents to illustrate the importance of proper food waste management.
ReddFord The Hills
A five-month educational program teaching learners about food waste and the benefits of compostable packaging.